The secret to growing your business and creating new revenue streams is personal branding. By doing things like vlogging, live video streaming, networking, social media activities, etc., you can increase your influence status (and attract organic leads). Here are some proven tactics to successfully build and boost one’s personal brand. Try them out yourself and let us know which ones worked for you.
Base your content around contradictory topics (carefully)
If you have a lot of thoughts on certain things and usually have a unique perspective on matters, you can consider speaking about them to a live audience. If you wish to "play the bad guy" or start a stir, your content might purposefully delve into sensitive topics. Or you might act as a martyr and stand up for a minority cause. Engaging people in open dialogue about issues that don't receive enough attention will boost engagement and modify the algorithms in your favour.
Conduct Q&A sessions
You can go live on any social media platform like YouTube, Facebook, Instagram, Twitch, etc. to start your very own Q&A sessions by using their live chat feature. Consider starting sessions that are relevant to your understanding of the topic and where you can provide valuable insight. Concentrate on the pain points facing your community (often related to increasing revenue, saving time, and selecting the proper platform). Additionally, relevant webinars may appeal to some people since they prefer alternative forms of content
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Build an email list
An email is still a viable option for community building. Email is widely utilised for branding and marketing purposes, particularly by influencers who are gradually building up their personal brands. The typical email open rate ranges from 15 to 25 percent, and developing a brand can increase this to an average of 35 percent. You can stay connected with your loyal community by sending them updates, short stories or things you discover and would love to share with them.
Create roundup posts
An excellent strategy to network with other business experts in your field would be to write roundup blogs that share quotations and insights from various influencers. Regularly contributing to more media sources and social media accounts will help you boost your personal brand by increasing your credibility. This would increase your exposure, and a few of the interviewed professionals might even encourage you to appear on their own programmes or blogs. Additionally, you can use the roundups as references when submitting an interview draft or a guest post application.
Conduct guest interviews
Interviewing people is a great source of content that appeals to a large number of audiences. You might invite people from your domain or area of expertise and interview them like a professional on topics that your target audience would love to know more about.
Build and grow one channel
Begin with a single channel and simply own it. Facebook, Instagram, and TikTok might be the best platforms to use if the majority of your content and business strategy are B2C-focused. LinkedIn, PR and content marketing are frequently good places to start when looking for B2B and more comprehensive solutions. Omnichannel marketing tactics are the most effective. Your goal should be to own every platform like a pro. However, it’s wise to begin with one and evolve gradually.
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